The Misko Print™ is Josephine’s debut custom print. The Misko Print™ represents more than just a pattern—it’s a meaningful collaboration with whenua and an honouring of my whanau. Deeply grounded...
Our Stories
I still can’t believe it – a half-page feature in one of Aotearoa’s most recognisable magazines, Fashion Quarterly. It’s truly a pinch-me moment! As a relatively new brand in the...
For the 04'24 photoshoot, I wanted to create something more intimate and personal. This photoshoot offers a behind-the-scenes glimpse into my design process, giving you a closer look at the...
What an incredible year it’s been! As a new business, I’m beyond excited to celebrate this milestone. Josephine was founded after many years of experience in the fashion industry, where...
The inspiration behind the 03'24 collection, appropriately named 'Home,' traces back to two significant photos discovered in our family archives. One features our old family farm, while the other showcases...
In the realm of fashion, every thread woven, fabric chosen, and design decision made contributes to a larger narrative crafted by the hands of our Founder + Creative Director, Lucy....
Style With Me.
Introducing 04’24 product!
Here’s a styling video where I walk you through our incredible 04’24 collection.