I still can’t believe it – a half-page feature in one of Aotearoa’s most recognisable magazines, Fashion Quarterly. It’s truly a pinch-me moment!
As a relatively new brand in the fashion world, this kind of recognition feels surreal. Josephine is still finding its feet, and to be acknowledged by such an iconic publication is a huge milestone. It’s a reminder of how far Josephine as a brand has come in such a short time. This is more than just a feature; it’s validation for all the hard work, passion, and dedication that’s gone into building Josephine from the ground up.
This recognition means so much, not just for me, but for the entire Josephine whānau who’ve supported the brand from day one. Every collection, every decision has led me to this point, and it’s exciting to think about what doors this opportunity might open.
I’m so proud to share this milestone with you all and can’t wait to see what’s next for Josephine!
Lucy
xx