Josephine the label
Shop NowContemporary women's wear clothing brand from New Zealand.
Designed for the modern woman, our aim is to empower women with clothing that exudes confidence and comfort.
Each crafted piece embodies timelessness, individuality, and a commitment to conscious design.
Spring Fashion
04'24 - Seasons Change
The "Seasons Change" collection for 04'24 captures the transition from the depths of winter into the early light of spring. Colours lighten up, with deep neutrals like black and fresh pops of clean white providing balance. The highlight colour of the season is lemon, a refreshing tone perfect for the in-between seasons.
As the 'seasons change,' the 04'24 collection offers a calming moment — a time to breathe in fresh air and embrace the warmth of the coming season.
Positioned in a transpersonal period, the 04'24 range is intentionally smaller to reduce overproduction. This time of year can be tricky for retail, so we aim to remain purposeful and impactful without overproducing.
New Arrivals.
Leni Maxi Dress
Lemon Oversized Viv Shirt
Classic Cropped Viv Shirt
Pip Shacket
Panelled Pants
Gift Voucher
At Josephine, our signature is defined by an unwavering attention to detail and a commitment to beautifully crafted garments. Each piece is meticulously designed to reflect our dedication to quality, with hidden quirky details living by our ethos of sophistication with added quirk. From the stitching to the fabric choices, our garments embody refinement and precision, making every item a reflection of our passion for exceptional craftsmanship.